Photo Packages, an old term but still a highly recommended method for presenting professional photo studio services and products. Photo packages are more important today than at anytime in the past. The only thing you need to change is the term, try the newer term of Bundles. Bundling is all over the current wave of auction and antique picking shows. They like it for giving the idea of greater value. You can use the same idea for your photo services. Bundling several print sizes from various poses along with finishes and frames can easily get your customer to your sales goal and for them to be happy with your great photography and feel like they received a great deal saving a bunch of money.

So just remember, bundling is the new packages and the best way to lead clients into the studios sales goals. Failing or refusing to sell products in addition to any posing fees will not provide the income needed to have a full time photography career.

You should have at least 3 but no more than 5 picture bundles available. Have one or two ‘Bonus Gifts’ or ‘Options’ you can add to any of your ‘Photo Bundles’ for some reason. The reason can be anything you like to help sales and reward your customer. The Bonus can be a desirable product at a special reduced price. This setup will allow you to include something extra that is desirable to your client for little cost to you.