Need to boost your portrait studio sales this year? Looking for a way to help your church or civic group raise some extra money?
Church groups, sports leagues and school bands all need more money.
This is the perfect time for a professional portrait fundraiser. There’s very little cost to start one. Community groups will make attractive profits with your professional photography fundraiser. The program and certificates are easy to sell.
Consider that Family Portraits are Earth Friendly and they are Made in the USA. Your portrait fundraiser program can offer a selection of sizes and styles that are competitively priced and attractively packaged.
Getting a group of people to work for your studio to get portrait appointments is a way of multiplying your sales efforts. You make a couple of calls to get a group (5-50) of people to go out and talk about your studio. If each person made 2 calls each, you have just gotten a lot of publicity from your only two calls.
In addition the group will make all the money they need for their program and those getting portraits will have a wonderful memory and a great savings. Everyone wins big time.
Your plan is as follows. Print a certificate that is redeemable for a portrait session and print (probably an 8×10 or it could be a small multi print package from one pose). This can sell for $9.95, 14.95, 19.95, 24.95 or 29.95, anything that you feel will be acceptable. Give the band group $5, $10, $25 or what ever it takes and you agree to for selling the coupon. You get the balance (keep enough to cover your basic costs). Explain to the group that they collect their fee when they sell and deliver the coupon. The coupons are printed stating that the balance (use actual amount) is payable to the studio at the time of the session. Be sure to also print the group name and all your contact info on the certificate. Emphasize to the group that they have no upfront investment, no bookkeeping, no responsibility to keep your money, only a sure fire way to make money for their group. Organizations like the idea that they have no investment and even if a coupon is lost or stolen they are not responsible to you for any money. If a stolen coupon comes into your studio the customer still has to pay you your money so you are always covered and need never have to go back to collect anything from the selling group.
You can put a fairly short time limit on the coupon that would get sittings into your studio sooner. A longer time limit, say 1 year, would let the group sell more coupons. People could see using these for seniors or Christmas portraits. You could offer an ‘Early Bird’ bonus for those who choose to use the certificate earlier in the year. This gets some action early in the program and gives you the benefit of both long and short expirations.
Your Portrait Photography Fundraiser offers the following benefits: NO money upfront – you provide all the sales materials the group needs to hold their portrait fundraiser. No selling required. Many people within their group will have a family event during the year that would be perfect to commemorate with a professional portrait. The fundraiser merely allows them to obtain this portrait at a discount and contribute to their groups program at the same time. Everybody wins. Purchasers can call the studio at their convenience for an appointment.
People know and trust your portrait studio because you deliver quality professional photo prints at a great price. This program offers your customers spectacular value and is extremely easy to sell.
Today’s successful portrait studio photographers combine their photo and business skills with quality professional photo printing from a professional photo lab.