Today's professional photographer need high quality professional photo albums that will exceed their portrait clients’ expectations. CMYK books have proliferated the consumer market with the aid of the Internet. Please be forewarned. Consumers have now been educated about Internet photo products. Studios offering the same Internet consumer proof books, even with professional images, at a significant markup just does not make economic or marketing sense. Even giants like Kodak and Fuji had realized that differentiating photographic films and papers between the professional and amateur markets made sense. Studios must continue to differentiate themselves from the amateur consumer or perish. Nor does marketing "out of the box" mean to negate "true and tested" marketing concepts. Pechman labs hand made bound proof books give professional photographers the ability to differentiate "the bound proof books concept" as a truly professional proof book and apply a markup factor that provides a good profit margin. Obviously, we are promoting and suggesting that our hand made proof book is to be sold as a value added product. Besides high quality workmanship, covers and components, the major benefit is that our bound proof books are totally turnkey and can be completed in just a few days. When used for seniors or senior ambassadors, your studio will be making a marketing statement that will be surely noticed. A total "WOW" factor. | | 1. Use the bound proof book as an add on product instead of selling a CD. Give the consumer an opportunity to select a sufficient number of images to fill composite templates for a proof book. Keep in mind that our page count (ex: 10, 15 or 20) can be add to or subtracted from: plus 2 pages or minus 2 pages. 2. Pre-sell proof books up front. Again, it is an add on product, but the book also functions as the proof book from which selected images will be purchased as a package or a la carte. This method will require a higher sitting fee along with a guaranteed up front order. Using the two above examples, studios can easily modify or create their own methods to incorporate our hand made bound proof books or photo albums into a viable marketing plan that will work for them. Keep in mind that quality, hand made, proof books and photo albums will become life time memory books containing all the memorable poses that you, the professional, worked so hard to create. And 20+ years from now that CD you might have sold will have deteriorated to the point that images may no longer be viewable or technology will have changed so much that today’s CD will be obsolete |
