To Increase Professional Portrait Photography Sales today you might consider adding event photography to your photo studio services.

To begin make a list of anyone you know who has children in a sport program, dance school or day care school. Contact them and ask for names of anyone they might know who would be in charge of the group. If they do not know the leader ask if they might know of another member who might know. If you do not know of people directly involved with any of these groups you would then just ask everyone you know if they might put you in touch with one of their friends who might belong to such a group. You will be surprised how few people you actually have to ask before you begin compiling a nice list of potential customers

During your conversations with friends who have children in these programs you want to learn as much as possible about their likes and dislikes of their current photography program. Are there services or products they wished they had available? Retake days or how many retakes were needed for their last photo day. How long did photo day take? Was photo day smooth or hectic? How long did it take to get picture packages and were they accurately completed?

Armed with this market research make a list of your business strengths. Focus on describing these features as a benefit to the customer. Be aware that the real customer you must impress is the group leader. Explain your services as benefits to not only the members but also how you always focus your efforts to make the leaders job ‘hassle free’ and smooth.

Now you should be ready to make your appointments. You may need to call a couple of times to get a meeting. Be friendly but persistent and offer helpful ideas during each call. Make them an offer they can’t refuse.  You might partially describe an important service or product that is so interesting or intriguing that they have to see it in person at a meeting.

Remember that you likely will not get meetings with every contact but by making enough calls you will get appointments and book some jobs. Since each job has many customers you win even without booking every jobs. Missed jobs this year will be your leads for next season. Keep lists of contact names, dates of calls and a brief summary of your conversations listing the key details unique to their group you discovered. Since you are in this for the long haul you just need to remain patient and persistent.

Your unique photography and impeccable service combined with professional photo printing is your winning combination.