Professional photographers can increase holiday family portrait sales by featuring portrait groupings instead of just a single wall portrait. The grouping ideally will have three individual portrait prints. These can be all one size or one larger and two smaller images. You can also have a large, medium and small group option where the entire grouping scales in size. These choices encourages your customer to begin considering size and display options vs whether to buy or not.

Knowing in advance where your customer is planning to display their family portrait will provide you with the information to make the best suggestions.

Once you have the prints and sizes selected you can naturally move to frame selection. Discounts or packages that include basic frames will encourage sales.

Don’t forget to suggest Holiday Greeting Cards. Pechman has several nice Photo Greeting Cards available this season featuring Kodak Metallic Photo Paper and the New Value Line Press Style Picture Greeting Cards.