Boost Revenue With Mini-Sessions

Why Mini Portrait Sessions?

Mini sessions are a great way to boost business anytime of the year. One caution, do not over do it, because consumers soon may expect it instead of a regular session.

When doing mini sessions, a photographer should have a defined set of goals while keeping in mind that these sessions are only 15 to 20 minutes long. KIS–keeping it simple applies given your time is valuable. Themes should closely align with the needs of your clientele. Think of these sessions as “Lite” or “Petite.” Market as such. Mini Session link examples: LINK 1  LINK 2

1. For portraiture keeping up with stages of a child’s growth or a cute phase.

2. For special gifts for grandparents.

3. Up dating a family portrait with new child.

4. Need current image for Greeting Cards.

5. Engagement sessions for brides on low end budget.

6. Not for seniors, except for last minute year book photo.

7. Mom’s or Dad’s recent promotion or wedding anniversary.

8. Fast and easy pet sessions.

9. Great for “theme style” portraits for children: fairies, Halloween, Thanks Giving, etc.

10. Some photographers have a special day theme each month just for mini-sessions. Great for infant photography programs–3,6,9 &12th month portrait.

11. Impromptu family reunions–group shots only.

Suggestions to help:

1. Keep images down to a conservative number: 1 per minute or max. 30.

2. Use outdoors when ever possible, same location. Have rain make up date set.

3. Reduce the customary session fee up to 50%, but not the individual print price. Instead establish unique mini session packages to establish a sale price.

4. Relying only on “Image Posting for proofing” will result in lower sales or aces.

5. Face to Face selling will result in higher sales averages.

5. Don’t like to sell or don’t have the time, sell packages so that lowest priced package + session fee is $200 minimum.

6. Mini session revenue average should not be lower than 50% of your regular sitting average. Example: $400 x 50% = $200. Yours may be higher or lower.

7. Use coupons for Greeting Cards to remind clients to place their orders early.

8. Token of your gratitude: Place several images on FB, etc. for them only after they make their purchase.

9. If some consumers don’t want prints: Disk is default at $200. They should know this up front. Editing for other than bloopers at additional cost.

10. Establish a referral program.  Keep all email address for future mailings.

Some of our clients are doing mini-sessions right now. It’s is a tradition for them.

Looking forward to discussing the pros & cons of Mini Sessions with you via comments or your phone call.

To your success,

Steve and Frank

PS: Mini Sessions–a great way to build up a client base.

PPS: Try our video-slide show program–Free for 30 days.

Pet Portraits – Professional Photography Studio Promotion

Pet portraits are a great professional photography studio promotion. The most effective way to promote and photograph this pet portraits is to work with a local pet grooming salon. They have the base of customers you are trying to meet. Why run ads when you can make a few sales calls to meet salon owners and present your idea?

The promotion is explained that the pet salon has provided the portrait session as a thank you to their loyal customers. Prints and photo products are available for purchase at special prices the salon has negotiated with the professional photographer.

The photographer will donate to the salon the session and possibly a commission on sales. This is negotiated with the salon owner.

After the salon staff spends the day grooming the pets you will photograph each of the pets before pickup by the pet owner. Many groomers will assist in the photography by directing the pet. Remember, the pet knows the groomer and will respond well to their instructions. From experience these portraits are easier, faster and better without the pet owner being in the salon or involved in the portrait session.

Try to get a close up face, medium and full body shots. Your zoom lens helps a lot with this step. Have enough light to shoot at f8 to f16. You want the pet to be sharp and clear. Some tests will be of help here.

Set up a second visit to show the pet owner the photo proofs or a package of professional photo prints. You could show the images on a computer screen but it is too easy to leave on screen images behind. Prints lying on the table that look like they are heading toward the trash are purchased. Price the proof prints at a higher price for one proof or a discount price if all prints are purchased.

Have various products available in addition to print packages. Photo buttons, picture magnets, calendars, blankets, tote bags any thing you can think of that the customer will want to have their pet portrait displayed.

The keys to the success of this promotion and the benefits to each party are as follows: The salon is able to provide a valuable professional pet portrait to their clients creating good will and lasting loyal customers. The pet owner has a convenient one-stop way to get quality pet portraits at a discount as compared to making a personal studio visit.

You might start your search for pet grooming salons by listing the names of salon locations and owners you might use. Ask you customers the names of grooming salons they utilize for their pet grooming. Ask any friends, neighbors or family members the same question. Take this list and start your visits.

Todays successful portrait studio photographers combines their photo and business skills along with quality professional photo printing from their professional photo lab.