Smartphones have been disruptive in the professional photo industry. Two techniques to use your smartphone to fight the disruption.
Each time a client is kind and generous enough to pay you a compliment do thank them for the compliment. Explain you are pleased to be able to offer them your exclusive services and how the assignment was special. Make them feel special. Then ask them if they could help you. Use that exact word, help’. People like to help others. Now pull out your smartphone, hit the video record button and ask them to please repeat the kind compliment for a testimonial video. You can edit out their pauses, keep asking some questions and get the content you need. Put the video all over your website, blog, social media, your customers social media, any and everywhere.
Start making Pocket Albums for each of your finished orders. Send them as a small thank you gift to previous clients from a few months to a year or so ago. They will pass these around to their friends and since you included studio information and a referral or preferred customer coupon with the Pocket Album you should get a few new sessions.