Pet portraits are a great professional photography studio promotion. The most effective way to promote and photograph this pet portraits is to work with a local pet grooming salon. They have the base of customers you are trying to meet. Why run ads when you can make a few sales calls to meet salon owners and present your idea?
The promotion is explained that the pet salon has provided the portrait session as a thank you to their loyal customers. Prints and photo products are available for purchase at special prices the salon has negotiated with the professional photographer.
The photographer will donate to the salon the session and possibly a commission on sales. This is negotiated with the salon owner.
After the salon staff spends the day grooming the pets you will photograph each of the pets before pickup by the pet owner. Many groomers will assist in the photography by directing the pet. Remember, the pet knows the groomer and will respond well to their instructions. From experience these portraits are easier, faster and better without the pet owner being in the salon or involved in the portrait session.
Try to get a close up face, medium and full body shots. Your zoom lens helps a lot with this step. Have enough light to shoot at f8 to f16. You want the pet to be sharp and clear. Some tests will be of help here.
Set up a second visit to show the pet owner the photo proofs or a package of professional photo prints. You could show the images on a computer screen but it is too easy to leave on screen images behind. Prints lying on the table that look like they are heading toward the trash are purchased. Price the proof prints at a higher price for one proof or a discount price if all prints are purchased.
Have various products available in addition to print packages. Photo buttons, picture magnets, calendars, blankets, tote bags any thing you can think of that the customer will want to have their pet portrait displayed.
The keys to the success of this promotion and the benefits to each party are as follows: The salon is able to provide a valuable professional pet portrait to their clients creating good will and lasting loyal customers. The pet owner has a convenient one-stop way to get quality pet portraits at a discount as compared to making a personal studio visit.
You might start your search for pet grooming salons by listing the names of salon locations and owners you might use. Ask you customers the names of grooming salons they utilize for their pet grooming. Ask any friends, neighbors or family members the same question. Take this list and start your visits.